Master of Google AdWords

About Course

Will you see how to get the best results with Google AdWords and learn how to avoid the mistakes I made by taking this course? A lot of people assume that Google Ads is complicated to learn and use, but through this course, you will realize how simple you can comfortably apply and use the techniques from this course. Let me show you how fun, simple and easy it is to create ads on Google Ads.

Join me on a journey starting from a new AdWords account to an amazing ROI!
Conversions are critical for success!
Combine with Google analytics for remarketing
Creating my first campaign in my new Google AdWords account
Display network campaign creation
Review initial results, improving landing pages, and copying ads.
First conversions tracked!
Competitive keywords and giant opportunities
Scaling up
Ongoing challenges with conversions and approval
First positive ROI!
Optimizing the budget and bidding
Beginning Remarketing with Google AdWords and Google Analytics
Display network ads with remarketing
Google AdWords for video which is YouTube advertising

Course Content

Let Us Start from a New AdWords Account to An Amazing ROI!

Basic Google AdWords terms such as CTR, Impressions, CPC

08:07
Google AdWords campaign settings, bids, and locations.

05:28
Types of Keywords and Keyword Quality Score in Google AdWords

06:28
A trustworthy landing page is critical for conversions and high score.

07:54
Making a Great Campaign with Little Effort

05:19

Start from 0 with Me in Faith!

Conversions Are Critical for Success!

Combine with Google Analytics for Remarketing

Creating My First Campaign in My New Google AdWords Account

Display Network Campaign Creation

Review Initial Results, Improving Landing Pages, and Copying Ads

First Conversions Tracked!

After 5 Days, I Am Optimizing Google AdWords Campaigns

Competitive Keywords and Giant Opportunities

11 Scaling Up

Ongoing Challenges with Conversions and Approval

First Positive ROI!

Optimizing the Budget and Bidding

Beginning Remarketing with Google AdWords and Google Analytics.

Display Network Ads with Remarketing

Google AdWords for Video Which is YouTube Advertising

Google Adwords for video why use it and how I use it today

02:30
How to quickly make a $0.01 cost per view advertising campaign

03:32
Using Google remarketing audiences to find similar users.

01:22
How to make remarketing ads with Google AdWords for video

01:37
Making a keyword targeted Google AdWords for video campaign

00:52
Targeting your YouTube ads by interest

00:31
Using reports to see which of your targeted audience watches the most

01:13
Copy Global Campaigns and change to USA or Canada Targeting

06:33

Add this certificate to your resume to demonstrate your skills & to boost your expertise gained.

About Course

What Will You Learn?

Course Content

Let Us Start from a New AdWords Account to An Amazing ROI!

Basic Google AdWords terms such as CTR, Impressions, CPC

Google AdWords campaign settings, bids, and locations.

Types of Keywords and Keyword Quality Score in Google AdWords

A trustworthy landing page is critical for conversions and high score.

Making a Great Campaign with Little Effort

Start from 0 with Me in Faith!

Usually it takes faith and consistent effort to get great results.

Getting Started with Commitment to Working in Google AdWords

Conversions Are Critical for Success!

Conversions are all that matter in Google AdWords.

Preparing for conversion tracking setup in Google AdWords.

Completing Your Conversion Tracking Setup in Google AdWords

Confirming your Conversion Tracking is Setup Properly

Combine with Google Analytics for Remarketing

Setting up conversion tracking with Google Analytics is even better!

Adding Google Analytics Tracking for Deeper Google AdWords Data

Creating My First Campaign in My New Google AdWords Account

Keep the first campaign short and simple while you wait for approval.

Reviewing Initial Campaign and Copying into a New Campaign

Keyword Research to Expand an Existing Campaign with New Ad Sets

Display Network Campaign Creation

How to quickly make display adwords campaigns using search ads

Testing trademark and limited approval ads on a new product

Review Initial Results, Improving Landing Pages, and Copying Ads

Reviewing the First 5 Campaigns and Thinking About My Pricing

Trying a new landing page in Google AdWords and copy Ad Groups

Copying Campaigns and Split Testing Countries in Google AdWords

Google AdWords Keyword Research and Fast New Campaign Creation

First Conversions Tracked!

First conversions tracked in Google AdWords with a free offer.

Choosing which Google AdWords campaigns to pause and save money.

Google AdWords is Challenging Because You Need Enough Data

Add Keywords to a Campaign – Get Impressions and Expand to Display

After 5 Days, I Am Optimizing Google AdWords Campaigns

Pausing Campaigns Not Converting and Preparing for New Sales

Upgrading free campaigns with conversions to new sales ad groups.

Waiting for Google AdWords to Confirm New Sales Campaigns

Conversion Data Ad Schedule, Mobile Device Bid Adjustment

Competitive Keywords and Giant Opportunities

Launching a new product with expensive keywords.

Creating Ads on a Trademarked Keyword

How to make Google AdWords campaigns on giant search terms

What to do when your conversions are not matching your actual sales

11 Scaling Up

How to start scaling up Google AdWords campaigns with conversions

Making New Ads Based on What is Converting

Google AdWords Advanced Settings, Missing Solution

Review with Negative Keywords, Copying Ads and Location Targeting

The Reason My Google AdWords Conversions are Higher Than Sales

The End or Just Getting Started? – You decide!

Ongoing Challenges with Conversions and Approval

When your Google AdWords conversions are different from your sales

How to handle Google AdWords errors for trademark requirements.

Using search traffic and other keyword tool to add negative keywords.

Google AdWords conversions in different products than advertised

First Positive ROI!

Making a better landing page produces my first proven positive ROI

Use location reports to exclude places where ads are not converting

Changing keyword match type to exact match and excluding partners

Optimizing the Budget and Bidding

Raise the daily budget and remove countries with high cost conversions

Lowering bids where sales are more expensive

What to do when your cost per conversion suddenly spikes.

Using the Google AdWords Bid and Budget Simulator

Success with Lowering Conversions and CPC Means I now sit and wait!

When you finally get a perfect solution, let it run without interference!

With two months of good data – Lowering ongoing cost per conversion

Beginning Remarketing with Google AdWords and Google Analytics.

Remarketing Setup in Google Analytics and Google AdWords

Creating a New Google Analytics property and Installing Tracking Code

Linking your AdWords Account and Starting Remarketing

Display Network Ads with Remarketing

Creating an Ad Group for Remarketing with Display Audiences

Google AdWords Fast Display Ad Creation – 1 Ad to 48 Ads in an Ad Set

Google AdWords copying ad display ad campaigns to split by country

Google Adwords display campaigns to similar users