Install the New Facebook Pixel on WordPress Easily

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About Course

In this class you will learn what the new Facebook pixel is, how to use it and why using it. You will then learn how to easily install the Facebook pixel on a WordPress blog using a recommended free plugin in order to build an audience for remarketing, optimize your Facebook ads and track conversions.

You will understand how the Facebook pixel works and how to use different events like View Content, Lead and Registration.

Class project

This is a simple optional project to do for yourself:

1. Take a screenshot of the Plugin page to show the Facebook pixel installed, and tracking events chosen.

2. Take a screenshot of the Facebook Pixel Helper showing the pixel is installed successfully.

3. Take a screenshot of your Facebook stats showing the custom columns for your Facebook events.

Good luck!

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What Will You Learn?

  • The meaning of Facebook pixel
  • Where to get your pixel in the Facebook Ad Manager
  • What WordPress plugin to use and Installing the pixel in the whole website
  • Installing the View Content pixel event on a single page
  • Installing the View Content pixel event using the page editor
  • Installing the Lead pixel event
  • Installing the Purchase pixel event

Course Content

How to Install the New Facebook Pixel on WordPress Easily
In this class you will learn what the new Facebook pixel is, how to use it and why using it. You will then learn how to easily install the Facebook pixel on a WordPress blog using a recommended free plugin in order to build an audience for remarketing, optimize your Facebook ads and track conversions.

  • Introduction
    01:05
  • Facebook Pixel Explained
    04:33
  • Where to Get Your Pixel in the Facebook Ad Manager?
    04:47
  • What WordPress Plugin to Use? Installing the Pixel on Your Website
    06:03
  • Installing the View Content Pixel Event on a Single Page
    03:43
  • Installing the View Content Pixel Event Using the Page Editor
    02:35
  • Installing the Lead Pixel Event
    03:15
  • Installing the Purchase Pixel Event
    04:32
  • Excluding Some Specific Pages and Posts
    01:53
  • Verifying That the Pixel is Correctly Installed
    05:29
  • Showing the Pixel’s Results in the Ad Manager
    06:58
  • Simple Class Project
    01:40
  • Congratulations!
    00:19

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