Email Marketing with MailChimp, LeadPages, and WordPress!

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About Course

How did I do my email marketing with WordPress, MailChimp, and LeadPages before switching to Thinkific and ActiveCampaign?

What Will You Learn?

  • What have I done with my own email marketing?
  • The most important part of effective email marketing
  • What mistakes have I made with email marketing?
  • Choosing a service provider that meets my needs
  • Website basics for branding and building trust.
  • Using WordPress as the content management system for creating website.
  • 3 hosting providers that work great with WordPress for a low cost.
  • MailChimp is the first email marketing service provider I used
  • How to create a new email list in MailChimp.
  • Using a page on my WordPress website to provide the offer redemption.
  • Making the free offer in the same format as future offers.
  • Adding a Facebook conversion tracking pixel to my page.
  • Setting up conversion tracking with Google AdWords and "all converters."
  • Using affiliate links with claiming the free offer.
  • Examples of squeeze pages, capture pages, and registration pages in LeadPages.
  • How I choose a template to get started with making a new landing page.
  • Email templates, sending the first message, and reporting.
  • Google AdWords for Remarketing

Course Content

How is This Course Designed to be Useful for You?

  • Welcome to the email marketing course!
  • What is exciting that you can do with using course?
  • What am I doing a year later with my email marketing?
  • Having users create an account makes getting an email much easier!
  • A fast website makes email signups a LOT easier!
  • Facebook Ads with Video to An Account Sign-Up Make Easy List Building

Introduction and First Steps

Website Basics for Branding and Building Trust


MailChimp is the First Email Marketing Service Provider I Used

Sending Emails

LeadPages is How I Used to Build Landing Pages Before Having a Website

Email Templates, Sending the First Message, and Reporting

Google AdWords for Remarketing

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